“I’m kind of like the lead person but everyone plays an important role in our family business,” he said. The business was passed onto his dad until he took over.
“I treat them just like my kids and if they perform really well it makes you feel good inside, like you’re doing something right.”īegay is the CEO of the 4B Bucking Bulls, which is a family owned business that was started by his grandfather in 1988. “They’ll eat and drink before me,” Begay told the Navajo Times in a recent interview. The Rabbit Brush, New Mexico, entrepreneur has 23 bulls that are being marketed to buck, including four at this week’s Last Cowboy Standings, a PBR event being held at the iconic Cheyenne Frontier Days rodeo. Local stock contractor Johnyatt Begay treats his bulls just like they were his kids.
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